Merchandising that scales with your brand.
Assortment, channel and inventory strategy for Apparel & Lifestyle brands reaching for $1M and beyond and nonprofits looking to create grow their merch shops into meaningful funding channels.
What I do
As a Fractional Chief Merchandising Officer I bring enterprise level merchandising expertise to growing apparel brands and non-profits alike.
Assortment & Financial Planning
Line architecture and seasonal assortments aligned to revenue targets and inventory plans. Long-term planning led by consumer insights and industry trends.
Site Merchandising & Pricing
In-season site merchandising support to drive key KPI's - Conversion, ADT, and UPT. Pricing & Promotional strategies that build brand value rather than dilute it.
Data & Analytics
Monthly and quarterly business recapping and trend analysis that brings you closer to the consumer and helps with planning future assortments and collaborations.
Meet Grace
Hi, I'm Grace — an independent merchandising consultant and retail strategist
with 15 years of experience building and leading merchandising functions at
one of the world's most recognized athletic brands.
I spent my career at Under Armour, where I grew from Allocation Analyst to
Director of Merchandising — leading the Factory House outlet channel and, most recently, the ecommerce merchandising function. Along the way, I built
and developed teams of merchants, drove data-driven assortment strategies,
and partnered across finance, planning, design, and marketing to deliver
results at scale.
My love of retail started on the floor of a Gap store in my teens. It grew
into a career defined by one belief: the best merchandising decisions come
from equal parts analytical rigor and genuine customer understanding.
After 15 years at Under Armour, I launched By Grace Dennison, LLC to bring
that same enterprise-level expertise to growing apparel brands and nonprofit organizations that are looking to grow business at scale.
Whether you're organization is building and launching merch for the the first time or you are an established national brand looking for a strategic outside
perspective, I can help you turn your product assortment into a growth engine.
Let's get to work.
Fill out the contact form below to get in touch.