Site Merchandising, campaign-aligned promotion and data-driven product recommendations for nonprofit organizations starting or running a merch shop.
Turn your underused sales channel into reliable and sustainable revenue source that reinvests in core programming.
What I do
Starting a merch shop is easy. Growing it into a sustainable sales channel requires time, focus, and expertise.
My work bridges the gap by providing enterprise level merchandising expertise and strategic focus to grow your organizations merch shop into a meaningful and reliable sales channel through a monthly retainer model.
Site Merchandising
Product placement and site updates based on consumer behavior and integrated with fundraising campaigns. Product recommendations and site organization to drive conversion and ADT.
Assortments & Campaign planning
Cross-channel calendars coordinated with fundraising campaigns and events, increasing visibility and driving sales.
Data & Analytics
Monthly and quarterly business recapping and trend analysis that brings you closer to the consumer and helps with planning future assortments and collaborations.
Meet Grace
Hi, I'm Grace — an independent merchandising consultant and retail strategist
with 15 years of experience building and leading merchandising functions at
one of the world's most recognized athletic brands.
I spent my career at Under Armour, where I grew from Allocation Analyst to
Director of Merchandising — leading the Factory House outlet channel and, most recently, the ecommerce merchandising function. Along the way, I built
and developed teams of merchants, drove data-driven assortment strategies,
and partnered across finance, planning, design, and marketing to deliver
results at scale.
My love of retail started on the floor of a Gap store in my teens. It grew
into a career defined by one belief: the best merchandising decisions come
from equal parts analytical rigor and genuine customer understanding.
After 15 years at Under Armour, I launched By Grace Dennison, LLC to bring
that same enterprise-level expertise to nonprofits organizations that are looking to create sustainable and reliable funding sources through product.
Whether you're organization is building and launching merch for the the first time or you are an established national brand looking for a strategic outside
perspective, I can help you turn your product into a dependable and stable revenue stream that feeds back into your core programming and mission.
Are you a Retailer or Small Business looking for merchandising strategy or leadership?
I have limited availability and services for corporate engagements.
The best time to start was yesterday.
the next best time is today.
Fill out the contact form below to get in touch.